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Throughout the preliminary study

Throughout the preliminary study

According on the marketing approach (Kotler plus Armstrong 2004), it will be important to the planning regarding the services to become given by the marina (as well as by another organization) – to get started with a knowledge of often the needs and desires regarding the target audience. In this particular way, it will be possible to supply the requirements of the target market in a manner of which will please this.While in the course of typically the preliminary study (Raviv, 2001), which examined customer full satisfaction with the services on the marinas in Israel, proprietors of sailing vessels ended up requested about the mix of services offered in the marina. Using a issue analysis, we observed six factors that clarify 69 percent of typically the dissimilarities of all the things that comprised the set of questions (see Appendix A good for typically the detailed results of the particular factor analysis). The factors were:Safety and professionalism and reliability, value of parking, benefit of fellow member club, environment protection together with sanitation, crowding, ease of gain access to, in addition to use of information.The very first factor, safety and professionalism, was made up of often the pursuing products in this questionnaire: Professionalism of costa employees, knowledge of yacht club employees, good manners shown simply by employees, security of riva as some sort of place in order to leave boats, safety involving marina as a place of fun

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